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Shaping the Future of VN-TOURING GEN2 with Insights from Our European Roadshow

In July, the VMX team completed a month-long roadshow across Europe, designed to gather direct customer feedback and conduct in-depth market research for our latest generation touring LED screen — VN-TOURING GEN2.

🚚 The Journey

Spanning 30 days, our team visited 10 cities across 7 countries, including:

  • Athens

  • Milan

  • Stuttgart

  • Frankfurt

  • Amsterdam

  • Brussels

  • Liège

  • Paris

  • Lyon

  • Barcelona

Throughout this journey, we engaged with over 30 valued clients, including rental partners, event production companies, and technical directors across the live event industry.

💬 What We Learned

From hands-on demonstrations to deep technical discussions, the roadshow delivered incredibly positive feedback — alongside practical insights that are now shaping our next development sprint.

Recurring themes included:

  • Faster and safer installation workflows

  • Lighter structures without compromising strength

  • Enhanced wind-resistance for outdoor touring

  • More efficient transport solutions

🔧 What’s Next

Based on this valuable input, we are now implementing a series of upgrades to VN-TOURING GEN2. The final version will be launched in September, followed by demo samples shipped to our global branches for further customer evaluation and training.

🔍 Book Your Demo

We're proud to build products alongside our partners, not just for them. If you'd like to experience the next evolution in touring-grade LED displays, contact us today to schedule a private demo.


📌 Tags (optional for blog metadata):
VMX Visual, Venus Touring 2, LED Rental Display, European Roadshow, AV Industry, Product Development, Customer-Centric Design, Stage LED, Touring Screen, Live Events Technology, Visual Engineering

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